Shah Rukh Khan Set Himself as The Producer of ‘Ittefaq’: A new very striking piece of information about one of Bollywood’s iconic persons – Shah Rukh Khan – has emerged concerning the 2017 thriller film Ittefaq. Renu Chopra, the producer of classic movies like Raju Chacha and Kuch Kuch Hota Hai, during her chat with the media, explained to everyone how Shah Rukh Khan most candidly told her to get the first copy of the film DVD and take it to his office to watch it. This is the juncture when he shard that he read the script the very next day but told her to send him the copy of the film. The satisfaction of the audience through the gripping plot is what convinced Shah Rukh Khan to confirm his being the producer of Ittefaq, a story he never ever read before.
Shah Rukh Khan Set Himself as The Producer of ‘Ittefaq’: Shah Rukh Khan’s Unexpected Action
Discussing this she remembered how amazed she was as he had so much aired in the theatres that he never went to when he also didn’t bother to read the initial narration. She went on to say that she sent the screenplay to Shah Rukh who said he would take me to his office and showed me where it was going to be shown. The maddening pace of the first half of the film kept them all on point and now Khan was formally announced as the producer of Ittefaq. This matter was then discussed again and again till it was decided that the actor would be the producer of the story instead.
This really tends to be a rare occurrence in Bollywood, which usually involves extensive script readings and continuous changes before deciding to invest in them. His approach, on the other hand, is indicative of his inclination towards modern storytelling and the support of creative directors.
What Was The Reason Shah Rukh Khan Choosed Not To Take Interest On Investment?
One more intriguing detail, according to Renu Chopra was that Shah Rukh Khan declined to ask for the interest on his payment.[PF2] He is of the opinion that interest should not be levied on the money which is directly linked to haram. This, of course, has opened the doors to curiosity amongst all and, not to mention, has caused a lot of debates to fire across the industry.
The concept of interest-free loans, although in many cases reflective of personal and ethical considerations of individuals, is not typically part of the Bollywood business model. Shah Rukh Khan’s bold move showed his love for the movies than money as all producers follow the rule and requiring a profit from the film.
What is Ittefaq About?
Ittefaq was directed by Abhay Chopra, and it was a crime thriller, the film that was inspired by the 1969 film of the same. The movie starred Akshaye Khanna, Sidharth Malhotra, and Sonakshi Sinha in lead roles. The plot unfolded as a murder mystery where two suspects narrate two different versions of events, thus putting the audience on the edge of their seats.
Ittefaq was quite a small-budget film, but surprisingly it was received with good reviews. The gripping storytelling and suspense elements made it a decent success at the box office. The film gained more and more interest because of its no-song format that made people concentrate on the compelling narrative.
Industry Reactions to Shah Rukh’s Move
Bollywood insiders have mixed reactions to this news. Some are in a praise of Shah Rukh Khan for showing faith in creative projects. Others, on the other hand, think this is a risky approach. Investing in a film, without a script approval, is not widely practiced. However, Shah Rukh Khan being a big name actor and a veteran’s unconventional thinking and storytelling are apparent through this non-traditional method.
One produced such a reaction in a multitude of producers and actors. One of the suggestions was that only the established stars can afford such moves. In contrast, the newcomers and the small producers cannot dare to do so as it may be a very hazardous investment if it goes wrong.
Shah Rukh Khan’s Production Journey
Besides being an actor, Shah Rukh Khan is a well-known producer that has been successful with his films and has a production house, Red Chillies Entertainment, which has made blockbusters like:
- Chennai Express
- Raees
- Pathaan
- Dunki
The success of such films clearly indicates his capability of understanding the business aspect well. However, the case of Ittefaq was unlike others, as he lent his support to the project without the usuall pre-production scrutiny.
The detail of Ittefaq being a realization brings a new page with Shah Rukh Khan which is an inspiring factor. His choice to rely on the crew without knowing them and also to look for a profit rations displays his love for cinema. Whether this is some kind of game plan or just a feeling that is correct, it served for the movie’s superstardom.
What is your opinion of Shah Rukh Khan’s approach? Would other producers dare to do the same thing? Drop your comments below!