Last Updated on 3 months by Amiya Nandy
The Indian geography, ruled by international brands like OnePlus and XIAOMI, has further become a territory of wars with the entry of the relatively newer brand, iQOO. The Snapdragon 8 Elite-Powered iQOO 13 has been aggressive with the pricing strategy but more aggression is sensed in the company’s expansion in the region it is launching its devices. It’s a watershed moment for the company because it has begun selling products. The step ahead represents a departure from the brand’s previous online-oriented approach. What is even more fascinating, though, is that the brand, along with the introduction of the iQOO 13 model, appears to have devised a strategy that will agitate the market rule.
This December should see the introduction of the iQOO 13, which according to iQOO will be the first step into broader shopping activities. However, one thing occurs to us: What does this suggest for the future of the company in India? As they prepare for a roll-out of new devices into the Indian market, iQOO will hopefully be able to turn around their offline perspective.
Completing The Whole Picture
iQOO, which has been solely focused on the Amazon backdrop, could not explore the traditional Indian marketplaces in local areas. The low-cost model necessitated streamlining of direct sales but also contributed to the strategized absence of offline brand exposure. Which seems like a gaping hole in the marketing approach of the brand.
Offline Market Strategy for iQOO’s Phones
Entering offline markets is a bold strategy as iQOO is ready to challenge brands such as its parent company Vivo, Samsung, and Xiaomi directly. To achieve this, the online exclusive iQOO, targets Vivo offline stores and other outlets to ensure a direct interaction enabling potential customers to feel the smartphones available for sale which is not possible through online channels.
The timing couldn’t be better. After being around 8, and 1 year for the pandemic easing cut offs in early and mid 2020, respectably, India is seen as an growing a growing opportunity, with customers wanting to feel the smartphone that is set to be their next big purchase. Consumers iQOO’s expectation of launching the iQOO 13 most likely cutting event on December 3 has stirred excitement for many users across India, and expectations are set high.
Image Credit: X
Introducing The iQOO 13, which has the potential to change and lead this transformation.
What better way to mark this strategic pivot than with an absolute powerhouse like the iQOO 13? The senior management of iQOO must be excited, as this have been rather promising and its expected to leave the iQOO customers in a authority of their own.
For the Chinese users who are rather aware, I would assume iQOO 13 is powered by the latest chipset, Snapdragon 8 elite Artificial Intelligence Processer which has been designed to complete all tasks no matter how demanding with finesse. This being the case, gamers and active multi-taskers do not have to worry anymore as this chipset was built to deliver.
However, this is by no means the end of the attributes of the device. This gadget also markets iQOO’s second-generation SuperComputing Chip Q2 that boosts the gaming processors to another level. Features like Game Super Resolution and Game Frame Interpolation make sure that 120 fps game play is seamless. Gamers, rejoice—this phone is built for you.
Aside from the performance side, the first component that comes into contact when using a smartphone is the display and the iQOO 13 did not disappoint. The 6.82 inch 8T LTPO flat screen is impressive for a smartphone. Its construction employs BOE’s upscale Q10 luminous material yielding a pixel resolution of 3168×1440, bursting every pixel with crystalline and colorful clearness.
This also assures a seamless scrolling and animation effects with a 144Hz refresh rate in place as well as a 300Hz touch sampling rate that makes for no lag at all. The entire arsenal of activities such as watching movies or series, photo editing, and playing graphics demanding games, amount to having a synergistic experience that this display boasts of.
The latest Android 15 is used with the iQOO 13, accompanied of course by Funtouch OS 15, the latest in iQOO’s arsenal. Apart from improvements on the camera and fingerprint, the software also has customizable icons and updated system color palettes stirring up the interface which was easy on the eye.
The improvements do not end there. Users will get greater wallpapers and more scopes for personalization allowing them to make the device feel like theirs. Indian shoppers are in for a treat if iQOO 13’s Chinese version is anything to go by.
Why This Move Matters
This desire to start offline sales is more than just an operational change for iQOO – it is a declaration. The brand has gained a sizable loyalty base with over a million members active in its iQOO Connect community. This offline initiative seeks to strengthen such relations by providing a customized buying process.
In an attempt to broaden its appeal, iQOO now aims at selling its products to people who might have been uncomfortable with the idea of purchasing performance smartphones without trying them first. This move closes the trust gap, and in turn makes it easier for potential buyers to make decisions.
Lastly, the offline strategy complements perfectly with Vivo’s intention to celebrate opening 10 flagship stores for its 10th anniversary in India. Together, we believe Vivo and iQOO will build a distribution network that will be one of the best in the industry.
What’s Next for iQOO?
The offline market is certainly a great prospect, however, it does have its pitfalls. Trying to gain an upper hand over players who are already well established in an environment heavily focused on service and after-sales support will be an uphill task for iQOO.
If the leaks that have been out related to the iQOO 13 are anything to go by, it appears that the brand is geared up for the bout. The brand now hopes to price the model at similar levels to iQOO 12’s pricing, which now makes sense owing to the device’s price.
The offline launch of iQOO is not just a product release, it marks a significant milestone in the brand’s journey. With 13th December knocking on the door, all focus is on the iQOO 13 and the efforts that it aims to make in changing the face of the smartphone industry in India.
Conclusion
The wait is finally over. As the iQOO 13 which runs on the Snapdragon 8 Elite starts it’s countdown, iQOO start their exit to offline retailers, forever changing the game of mobile devices. This would open a new era of innovations for avid gamers and plain ordinary consumers.
That being said, the one question which is yet to be answered is that, Is India ready to for the offline shift that iQOO plans to make? One of the facts which can be confirmed is that any smartphone market will be turned upside down on the 3rd of December.
Amiya Nandy, who is a content creator, digital specialist, and a writer at Etechon, considers herself technology, but has the aspiration to be one. She has to an extent been successful in finding out her aim and that is to explore the latest technologies and innovations and make use of them in her work. Amiya of course doesn’t limit himself to just informative content articles and entertaining technological guides, he also writes reviews and all sorts of articles on new technologies. He works in various levels of writing complexity which makes it easier for non tech inclined people to understand better the topics covered. His contents are always clear, creative , well researched and contain information that is of good quality for the purpose of inspiring the audience.
